Your goal: To define and manage the flow of information so your expertise and knowledge are presented in a succinct and interesting yet authoritative manner … during a one-off media event, building long-term relationships or managing an issue, crisis or emergency.
Therefore, you need to be prepared to respond accurately, honestly and reassuringly by following the critical elements of success:
- the messages upon which the communications platform is built;
- the way those messages are delivered and by whom; and
- StrategCations as your trusted advisor to support success.
And practice is the only way to achieve success.