Successful crisis management anticipates the needs of a company’s publics – including its media – and provides the appropriate materials to control speculation and imagination, which can paint a far more dramatic and horrifying picture than actual fact.
Planning benefits a company in four ways.
- Identifies and prepares the Issues/Crisis Response Team to act quickly, decisively and appropriately through training that includes scenario planning.
- Issues are resolved and may not escalate because they are managed quickly.
- Minimizes human and fiscal resources needed to resolve the issue because there are fewer communications mistakes.
- The company’s reputation is maintained – or quickly restored – because it demonstrated integrity, honesty and compassion.
Working with clients, StrategCations develops a comprehensive plan and provides training that includes scenario planning so your company’s Issues/Crisis Response Team members identify potential scenarios and appropriate actions as well as fully understand their roles, the notification process and managing employee and public engagement. Response Team members receive a comprehensive Issues/Crisis Management Handbook with templates for use should an issue arise.